slavic.djordje

➢ Is in constant collaboration with developers on frontend and backend improvements, enhancing website functionality and user experience ➢ Is in collaboration and communication with internal stakeholders for determining and prioritizing product roadmap and strategy ➢ Develops metrics/goals and reports weekly/monthly progress according to KPIs ➢ Owns the product roadmap, prioritizing what matters most to achieve strategic goals and initiatives ➢ Translates business needs into detailed requirements and prototypes, managing the end-to-end lifecycle of new features and enhancements ➢ Defines clear milestones for developers, guiding the project through its various stages of development ➢ Leads aspects of an agile team, including backlog grooming, prioritization, and cross-functional coordination ➢ Responsible for defining the scope of new product features and ongoing feature improvements ➢ Writes and prioritizing user stories and defining acceptance criteria ➢ Responsible for wireframes and prototypes for the entire Product team using Figma ➢ Follows up testing activity, ensuring that releases are deployed successfully ➢ Provides advice and support for the planning of long term or short term business objectives or initiatives ➢ Ensured a smooth transition from Google Analytics 3 to Google Analytics 4 and minimal disruption to business KPI tracking ➢ Fixed flaws in business analytics and improved data tracking capabilities

➢ Lead and managed UX changes and optimization resulting in an increase of PageSpeed by 90% over the course of 3 months ➢ Increased organic traffic by 15% by implementing different technical and on-page SEO changes over the course of 4 months ➢ Independently launched the blog section of the website using WordPress and successfully created a user-friendly platform to enhance engagement and brand visibility ➢ Conduct backlink research and assist in coordinating link placements ➢ Conduct keyword research and analysis to understand customer search behaviors and align content creation with these insights, maximizing visibility and engagement ➢ Regularly track and analyze website analytics and SEO campaign performance, adapting strategies in real-time to optimize results